Studio 54 Style Makes a Comeback: Shaggy Jackets Are the Party Essential Must-Have
Although the iconic New York venue Studio 54 shut its doors almost four decades ago, its unique fashion influence continues strong.
This season, the focus isn't on see-through bodysuits but on the plush, fuzzy coats and wraps worn by celebrities and party enthusiasts as well.
With the festive social calendar approaching, the distinctive Studio 54 coat is enjoying a significant comeback.
Shopping Data Shows the Trend
One of the most popular items from a recent collaboration between a high-street brand and a London label is a cropped, cream, long-haired jacket with giant lapels.
At another department store, searches for taupe faux fur coats have surged 190% compared to last year.
Interest for pre-owned plush items is also soaring, with queries for synthetic fur growing by over 250% in the past six months on a major secondhand website.
"This is a statement coat," notes a senior style expert, adding that it serves as the main element of an outfit.
The editor prefers to wear her personal colossal shaggy coat with low-rise jeans or tights and short shorts.
Screen Fashion Echoes the Trend
The style is replicated in a new streaming romantic comedy series, where a sister wears a caramel fuzzy jacket to a informal dinner.
When questioned about her daring outfit, the sister replies, "You told us to look fancy. It's fashion!"
Emergence of the "Glamorous" Aesthetic
The trend aligns with what a U.S. style analyst is terming "glam excess."
Rooted in the extravagance and excess of the 1980s New York, this aesthetic brings to mind wealth, champagne, cigarettes, high hemlines, carefree attitudes and, of course, fuzzy textures.
Similar to that era, the trend is emerging during a uncertain economy.
This style is all about dressing for the lifestyle you dream of rather than the one you are stuck with.
Contemporary Fabrics and Playful Luxury
While real fur was everywhere during Studio 54's peak, current iterations are primarily made from shearling—a byproduct of the meat industry—or man-made materials like polyester.
The trend represents a tongue-in-cheek luxury—like a famous Muppet has taken charge with overblown silhouettes and unexpected colors.
Star Endorsement and Exclusive Drops
A London designer was an pioneer of this movement. Her shaggy coats with curly proportions have been worn by top singers.
Because of strong interest, these coats are now only sold in exclusive drops. An forthcoming launch includes a pink and charcoal style similar to a large pom-pom, as well as leopard- and tiger-print versions with dramatic fuzzy trim.
"When you can only buy one thing, you wouldn't choose it to be a basic sweater or a pair of boring trousers, you want a standout piece," says a magazine head.
The sentiment is echoed by a fashion director at a leading store, who calls it "an unexpected, playful touch" that avoids the need for a complete ensemble.
Final Spirit Lifter
Ultimately, the shaggy coat can act as a fantastic mood lifter.
"It won't cost a fortune," says the expert, "and it will make you feel glamorous when everything else is pretty gloomy."